Well, we’re finally back online and boy has it been a trip! The ice outside began freezing over about 7pm yesterday and finally began making its descend back to the ground in its liquid form around 10pm this morning. As this storm passed, and we were running around the house, trying to keep the „normality“ of our everyday lives within our grasps, and finally giving in and going to bed without power, a charging cell phone nor a bright TV in our face, it occured to me that „I hadn’t done that in a while.“ It was ingivorating to say the least.
Today, after spending a couple more hours, without any power, of sitting in the dark in our living room, my everyday life slowly began to nag at me and I bundled up and make the trek to work. While my iPhone charged in my passenger seat and the radio was turned off (actually, I had forgotten about it), I couldn’t take my eyes off of the winter wonderland around me. Glass trees and glistening branch chandeliers hanging off of the power lines passing over me transformed the green and brown camoflauge that I usually pass by monotonously each and everyday when I make my commute. The blue sky and sun shining sent waves of color through the icicles hanging from the underside of the powerlines and it was like being in a real world Frozen. It was only until I would see an uprooted tree with its red clay mixed with brown dirt that I came rushing back to my flying seat in my SUV.
Thinking about all these natural gems reminded me again of the „humble life“ we lived throughout the night and how being so connected has blinded us to the everyday magic that can occur without having to create it in an animation on a computer screen or watch it in an IMAX theater. Having to live without a connection demanded that we go back to the „raw“ of life and start fresh instead of „opening where we last saved.“
This may not always be the conclusive mindset of everyone stuck in an ice storm in Georgia or a blizzard in Boston, but the next time you get a chance to unplug or „accidentally“ leave your phone at your house while you go to the grocery store, take the risk and feel the freedom!
Welcome to World2Design!! This is our temporary, and ever-changing home until the marketplace is complete. Although we will continue to share information and inspiration with you daily via Twitter, Facebook and Instagram, we would like to welcome you to this new space where collaboration and inspiration can be shared and exchanged in a more full and engaging experience. This is also where projects will be shared that we work on internally and updates on the marketplace will be displayed as well! We hope that it will become a tool that you return to time and again to fuel your passion to design our world!
Some see Apple as a company. I believe it is that in the business sense, but I see “it” as much more than that. It’s an entity that knows no boundaries, yet at the same time, every year they establish those “unknown” boundaries and then break them just for the fun of it.
Think of it iPhone. They didn’t make it because no one told them they couldn’t. They did to show the world it was possible. The world is their sandbox and they know it. When the first iPhone came out, Jobs knew what he was doing. He knew that he could monetize his creation and innovation of technology by basically hindering one device in order to make the next device just that much more prominent. Looking back, how many iPhones have been scrapped just so the owner could utilize the latest and greatest. It’s like the plastics revolution except with materials like aluminum and chipboards. Unfortunately this is how technology learns and grows and evolves and innovates though.
Apple isn’t a company, it’s an environment. One that sets itself apart marginally because it did it in the beginning and it knows it can do it again every year until something internally catastrophic happens. Hopefully it hasn’t already however, with the passing of one of its founders.
A long time ago, they used to say that you could move to a different country
and ‘remake’ issued a new identification card, and created the alternative lifestyle that you wanted. Today that could be true, except the world is not connected. Who you are in America follows you to China and South Africa, Thailand or even Antartica. The wild part is that the only changing factor isn’t even physical. It’s actually an invisible web that connect small devices that we type on all day long or constantly hold up to our ear. That web takes the world from 24,901.55 miles down to just text on a screen. What you see in one location can be viewed potentially anywhere in the world. Its an endlessly connecting spiderweb…yourself. Basically, you made a new name, got